GET OUT THERE
Explore our range of services designed to help you reach your readers.
What We Offer
A 30-minute author visibility review and brand direction session is free for all prospective clients. Together, we’ll review where you are now and determine the most effective next steps based on your budget and availability.
Your tailored evaluation and strategy is yours to keep, whether or not you decide to partner with us.
Social Media
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A close look at what you’re already doing online, what’s gaining traction and how to build on it in a way that feels right for you.
Author brand positioning analysis
Content performance audit and gap identification
A practical roadmap –platforms, audience and what to post
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Book advertising that’s thoughtfully managed from setup to optimisation, with a focus on reaching the right readers.
Campaign setup across Facebook, Instagram, TikTok and / or Amazon
Ad copywriting and visual creation
Ongoing performance tracking and optimisation
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Scroll-stopping content created for authors who want polished, ready-to-run ads.
Concept development based on your book’s message
Ad creation across various platforms
SEO copywriting for every asset
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Profile updates designed to make a strong first impression and give readers a clearer sense of who you are.
Bio rewrites and profile visuals across various platforms
Link in bio setup and highlight covers
Consistent tone and presentation across all platforms
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Existing footage (from readings, events, interviews etc) transformed into engaging short-form content for social media.
Clip selection and concept development
Editing with platform-specific hooks and pacing
SEO captions and hashtag strategy
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A tailored posting plan built to grow anticipation and keep your book in front of readers before launch.
Content calendar, hooks and key messaging
Hashtag strategy and platform recommendations
Launch timeline with audience-targeting direction
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A fresh launch plan for an existing title, built to reconnect with readers and create new momentum.
Relaunch strategy, messaging and content calendar
Short-form videos, SEO captions and hashtag strategy
Audience targeting and platform recommendation
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We sort out your website so it feels clear, easy to navigate, and genuinely reflects you, while also helping readers find you online.
Website design
Website audit and homepage copy refresh
Visual clean-up and layout improvements
SEO setup and keyword strategy
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We take care of your newsletter so it feels easy – written, designed and sent out regularly to your readers.
Writing and editing in your voice
Formatting, scheduling and publishing
Subject lines and subscriber growth strategy
Image
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Designed to define how an author is positioned, perceived and communicated across all public-facing activity. This helps create clarity around identity and narrative so everything feels consistent and intentional.
Clarifies core author identity and messaging
Aligns tone across events, appearances and materials
Establishes a clear framework for public presence
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A review and refinement of your existing author brand to improve how it’s understood by readers. Ideal for authors who already have a presence but want to update how they are seen publicly.
Audits current branding and public-facing materials
Identifies gaps or inconsistencies in tone and messaging
Refines positioning for clearer communication with audiences
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Practical support to help authors feel prepared and consistent when speaking publicly, whether at events, in interviews or recorded conversations. Focused on preparing key messages and easing uncertainty around audience interaction.
Develops clear talking points for events and interviews
Prepares responses for common audience and media questions
Builds ease in live and recorded public appearances
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A structured plan for promoting a book or author project. Focused on creating a clear rollout that supports visibility and engagement without relying on constant content output and energy from the author.
Outlines a step-by-step launch and promotion timeline
Identifies key audiences, platforms and outreach opportunities
Coordinates messaging across media and promotional materials
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Practical materials designed to support how an author presents and shares their work. Focused on creating cohesive, usable assets that help communicate your book and brand clearly.
Creates templates for one-sheets, promo boxes, bookmarks and event materials
Ensures consistency across printed and digital promotional assets
Provides adaptable tools for events, outreach and reader engagement
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Guidance to help authors present themselves clearly and consistently across interviews, podcasts, panels and other public conversations. Focused on shaping how ideas are communicated and ensuring messaging feels steady across different formats.
Prepares key talking points for interviews and media features
Develops responses for common questions and discussion themes
Helps structure how ideas are expressed across different media settings
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Support for how authors connect with readers in a way that feels natural and aligned with their overall brand. Focused on shaping interactions across events and online spaces.
Identifies appropriate ways to interact with readers and audiences
Provides guidance on tone and approach in public interactions
Helps maintain consistency in how engagement is handled across settings
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Creation of clear, well-structured reference pages that present accurate information about the author and their work. Designed to support discoverability and ensure consistent public information across platforms.
Drafts structured author and book information for public reference use
Organises key details in a clear, factual and accessible format
Ensures consistency of information across external listings and databases
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Guidance to ensure author appearances, reader interactions and promotional activity are handled safely and in-line with professional standards. Focused on protecting both the author and audience in public-facing settings.
Outlines safe and appropriate approaches for events and school or youth settings
Provides guidance on handling reader interaction and public communication
Establishes clear boundaries and professional standards across all activities
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Support for maintaining a consistent and accurate public image across media, events and online. Monitors how the author is represented and addresses inconsistencies where needed.
Reviews public-facing information for accuracy and consistency
Identifies and addresses misrepresentation or outdated details
Provides guidance on maintaining a steady public narrative over time
Supports appropriate response strategies when issues arise
‘From the moment we started working together, Nel and the team managed my project with care and respect, bringing my vision to reality. They showed me that effective outreach does not need a big PR budget and that having a team who has worked in publishing and are writers themselves really help in understanding their clients.’
Yen Ooi, author of The Zen Parent
Events
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From setup to pack-down, every part of your event is taken care of so you can focus on connecting with your readers.
Venue scouting, pre-event visits and securing catering and staff
Event layout, timeline and setup and breakdown on the day
Budget management across venue, food, drink and decor
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A considered range of literary events designed to create meaningful connections between writers and readers – without the operational demands.
Book launches, relaunches and curated live readings
Thoughtful planning, coordination and on-the-day delivery
Seamless wrap-up so the focus stays on the work, not the logistics
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A well-planned book launch party that brings your book into the world in a way that feels special, celebratory and true to you.
Planning shaped around your book, guests and launch goals
Support with everything on the day, from setup to running the party
A smooth, welcoming event that lets you enjoy the moment and connect with readers
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Event materials built and shared across online communities, helping your event reach the readers who are already looking for books like yours.
Event artwork and digital asset creation
Target outreach across reader communities and social platforms
Ticketing setup and PR coordination
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Event materials designed, printed and shared in the places your readers already are – reaching the right people in-person, where it matters most.
Poster design and printing
In-person distribution in targeted local spots like bookshops, libraries, cafes and universities
Audience research to find the right locations
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Supporting meaningful connections with readers, both online and locally, that grow well beyond a single event or launch.
Target audience research for local and digital outreach
Ongoing relationship building with readers and organisations
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We submit your book for panels, book fairs and festivals, and manage everything once you’re booked.
Pitching and securing spots at relevant events and festivals
Scouting local and national opportunities
On-site representation and full logistics management
Want to start small but have a big impact?
Social Media
A minimal and intentional social media package designed for authors and literary brands that want to maintain visibility without overwhelming their audience. Ideal for brands rooted in authenticity, community and slower digital engagement.
4 posts per month
Up to 2 platforms
Mix of stock imagery/video
SEO caption writing
Basic hashtag optimisation
Monthly content calendar
For authors ready to deepen their visual identity and reader connection through thoughtful storytelling and stronger creative direction. This package balances consistency with elevated content while maintaining a natural, non-commercial feel.
8 posts per month
Up to 2 platforms
Combination of stock and custom-designed graphics
One short-form video edit/reel per month
SEO caption writing with audience targeting
Advanced hashtag optimisation
Monthly content calendar with campaign planning
Limited community management support
Brand tone and visual guidance
Story/post resharing support
A fully developed creative content package designed for authors with a strong artistic vision and a desire for a highly cohesive digital identity. Focused on storytelling, atmosphere and audience immersion.
14 curated posts per month
Up to 3 platforms
Custom visual direction tailored to the brand
Bespoke graphics and edited photography
3–4 short-form video edits/reels per month
Campaign-based storytelling strategy
SEO caption writing and advanced optimisation
Monthly analytics and growth reporting
Full monthly content calendar
Community engagement support
Monthly creative consultation call
Events
A comprehensive event package offering an expanded level of production support, event programming and guest experience management. Ideal for authors looking to incorporate additional event elements and a higher-touch production approach while maintaining the intimate and community-centred atmosphere that defines Peruse Lit events.
Includes everything in Showcase experience, plus:
Premium beverage service
Catering staff
Professional host to MC and interview the author
Curated event flow and programming
Enhanced event styling and atmosphere
Vendor and AV management
A professionally managed event designed to support larger audiences, smoother guest experiences and more structured audience interaction. Ideal for launches, discussions and community events that require additional coordination while maintaining an intimate and welcoming atmosphere.
Includes everything in Intimate Gathering, plus:
Drinks service (wine and non-alcoholic options)
Light snacks or canapés
On-site event host
Book signing coordination
Guest flow management (up to 100 guests)
Basic event styling guidance
A thoughtfully coordinated small-scale event designed to create genuine connection between authors and readers. Ideal for intimate launches, conversations, workshops and literary gatherings with a personal atmosphere and carefully curated guest experience.
A single, professionally coordinated event that includes:
Venue sourcing and booking
Guest list coordination (up to 30 guests)
Ticketing setup and management
Basic event planning and logistics
Run-of-show outline
On-site coordination (arrival to wrap)
Image
Designed to refine how an author presents themselves publicly and ensure consistency across all reader-facing and professional touchpoints. We will establish a clear, confident foundation for events, interviews and wider promotional activity.
Includes:
60-minute virtual consultation
Review of current author visibility and brand consistency
Guidance on presenting yourself across events, interviews, and appearances
Basic media preparation support (talking points and interview readiness)
Overview of promotional tools (author one-sheets, promo boxes, bookmarks, etc.)
Written summary with clear, actionable next steps
A structured PR package to strengthen an author’s public presence and ensure consistent, confident communication across all settings. This package focuses on building clarity around messaging, audience engagement and the practical tools needed to support promotional activity.
Includes everything in First Look, plus:
Templates for creating author promotional tools (promo boxes, one-sheets, bookmarks, event kits)
Detailed media preparation including talking points, interview guidance, and audience engagement strategies
Step-by-step plan for consistent branding across events, appearances, and promotional materials
2 weeks of follow-up Q&A support
A comprehensive campaign development package designed to establish a recognisable author presence across all public-facing platforms and activities. This level focuses on bringing together strategy and messaging so that an author’s work, appearances and promotional materials feel cohesive and intentional throughout every aspect of their public presence.
Includes everything in Visibility, plus:
Comprehensive author brand strategy
Integrated promotional campaign planning for book launches, tours, or readings
Step-by-step media appearance and audience engagement strategy
Direction and creation of marketing tools (promo boxes, one-sheets, digital assets, event materials)
30 days of advisory support for implementation and refinement
Want to pick and choose?
We can design a tailored package just for you.
(And that doesn’t mean it has to cost more.)
A 30-minute author visibility review and brand direction session is free for all prospective clients. Together, we’ll review where you are now and determine the most effective next steps based on your budget and availability.
Your personal evaluation and strategy is yours to keep, whether or not you decide to partner with us.
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